Solution for Alfa in North America

[C M Smith <cmsmith@domain.elided>]

Now that Ferrari has resurrected the Maserati name and actually produced a 
car that is a genuine Maserati* and not just a reworked Ferrari, it occurs 
to me that what that company needs is a good entry level car. Like the 
famous Alfa Romeo name.

FIAT is, I believe the oldest Italian marque still around, and has to be 
one of the oldest in the world. Alfa Romeo is nearly as old. Maserati began 
between the wars, and that would make Ferrari the newcomer for this group.

Imagine the showroom traffic for Alfa Romeo if you had a Ferrari or two and 
the new Maserati in the same showroom. GM could keep FIAT as the market for 
those cars is more generic than for the famous racing marques.

Cheers


(and yes, the * marks the controversial statement intended to attract the 
usual storm of controversy over what constitutes a real whatevermobile)





Michael Smith
White 1991 164L
Original owner
--
to be removed from alfa, see /bin/digest-subs.cgi
or email "unsubscribe alfa" to majordomo@domain.elided