Re: Solution for Alfa in North America

[George Graves <gmgraves@domain.elided>]

And there are rumors circulating the Alfa community in Europe that just 
such a scheme is being strongly considered. Apparently, all it would 
take is a stroke of the pen from Fiat Group management to move Alfa out 
of the Fiat Automobile Unit and into the Ferrari/Maserati Unit IF Fiat 
Group Corporate thought that it was in the company's best interest 
financially.
Time will tell.

George Graves
'86 GTV-6




On Sunday, November 10, 2002, at 06:03  AM, alfa-digest wrote:


> Date: Sat, 09 Nov 2002 18:11:35 -0700
> From: C M Smith <cmsmith@domain.elided>
> Subject: Solution for Alfa in North America
>
> Now that Ferrari has resurrected the Maserati name and actually 
> produced a
> car that is a genuine Maserati* and not just a reworked Ferrari, it 
> occurs
> to me that what that company needs is a good entry level car. Like the
> famous Alfa Romeo name.
>
> FIAT is, I believe the oldest Italian marque still around, and has to 
> be
> one of the oldest in the world. Alfa Romeo is nearly as old. Maserati 
> began
> between the wars, and that would make Ferrari the newcomer for this 
> group.
>
> Imagine the showroom traffic for Alfa Romeo if you had a Ferrari or 
> two and
> the new Maserati in the same showroom. GM could keep FIAT as the 
> market for
> those cars is more generic than for the famous racing marques.
>
> Cheers
>
>
> (and yes, the * marks the controversial statement intended to attract 
> the
> usual storm of controversy over what constitutes a real whatevermobile)
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