[no subject]

"Despite such fabulous brands as Ferrari, Maserati, Alfa Romeo and Lancia,
Fiat's operations are too small, too centered on Italy"
"Fiat has invested heavily in emerging markets but lacks presence in the
U.S."


My prediction: Daimler Chrysler can't really upmarket the Chrysler brand
much further, or downmarket Mercedes much further- plus, both marques are
pretty staid.  They're missing that enthusiast class between $25-$40K, where
BMW rules.  Hence, the Alfa line would be perfect to fill that hole.

Who knows... stranger things have happened...

Robin
Oakland, CA

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