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The marque "Lancia"....what is the proper pronunciation?

Does the "c" have an s sound as in the word sea, or does it have a "ch" sound as in the word church?

I've heard it pronounced both ways, probably more often the "sea" way;   but I've spoken to a friend who is
fluent in Italian, & she says a "c" followed by an "ia" is usually pronounced "ch".

Is she wrong?

Ryan Greenblatt
e-mail:  brio@domain.elided

1979 Fiat Spider
1982 Lancia Zagato
1976 Ferrari Dino 308 GT4 (s/n 12042)

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