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BMW vs. Honda
- Subject: BMW vs. Honda
- From: Raymond Tsai <ray@xxxxxxxxxxxxx>
- Date: Mon, 12 Oct 1998 14:34:37 -0700
> BTW, Why does Honda use the name Acura to sell "luxury" cars in the U.S.?
> Pretending to be another company? such pride.....
>
> Barry Robinson
> LA Chapter
> www.eskimo.com/~dalus/bmw/e30/engine/e30_eta_i_head_upgrade.html
>
It's called marketing. And it has proven to be successful.
I remember seeing a Mercedes-Benz ad. in a magazine
years ago. It was a frontal shot of a 500or 600 series.
And across the top it reads "Just to show how rich you are."
How blunt and true.
- ---------------------------------------------------------------------
Raymond T. Tsai <mailto:ray@domain.elided>
The Dini Group <http://www.dinigroup.com>
Tel: (619)454-3419 Fax: (619)454-1728
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