RE: [alfa] Re: alfa-digest V9 #1157

[White Anthony <anthony.white@xxxxxxxxxxxxxx>]

Brian Shorey wrote:
"Ferrari has no real mass marketing advertising budget, but everybody knows
what it is."  

I think we need to redefine this -- Ferrari don't advertise by buying glossy
spreads in the magazines or expensive television commercials, but they do
spend $850 million a year on their Formula One team (F1 Racing magazine
estimate), and that's some pretty serious advertising.  

Regards,
Anthony White
Wellington, NZ
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