(expensive)marketing /Yes, where ARE they from?

[Steven Luftman <sluftman@domain.elided>]

Charlie, 
If you noticed they are not running any Television. The ad campaign is all
outdoor, print and the occasional ad before the movie. My guess is they
aren't spending more then $50 million tops. For a brand new car line with
this kind of impact this is peanuts.
It truly is quite smart marketing.


-- 
Steven Luftman <sluftman@domain.elided>
1961 Giulietta Spider
1992 164L


 on 10/22/02 11:53 AM, alfa-digest at owner-alfa-digest@domain.elided wrote:

> Date: Tue, 22 Oct 2002 13:51:53 EDT
> From: Pottree@domain.elided
> Subject: Yes, where ARE they from?
..........
> I think the new Mini is seen as a cute little side dish from GERMANY'S BMW.
> It is supported by an extensive (expensive) and quite smart marketing
> campaign; where do they get the $$$ to do that?  And, where do you buy one?
> At a Vauxhall or Rover dealer?
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