RE: Slightly off topic - but here goes!

["Brian Shorey" <bshorey@domain.elided>]

> Mobil 1 has a full page advertisement with a picture of the
> McLaren F1 car.  The thread
> runs something like - "Although during a Formula 1 Grand Prix the
> McLaren F1 cars come
> into the pits to change the wheels/tyres and to refuel, they
> never have to add Mobil 1
> oil.  The oil which ---- blah, blah, balh etc"
>
> Don't these advertising bozos know anything about Formula 1 regulations??
>
> Go and look at the F1 technical specifications and rules
> governing a F1 race.  Here you
> will see that "replenishment of oils and coolants is prohibited
> during the race".

Sounds like great advertising to me.  Take something that all of your
competitors do, but that none of your customer base is aware that everybody
has to do, and put a spin on it to make it appear as if you're the only one
that does it.

Brilliant!  And if your competitors post a similar ad, it's as if they were
just playing catch up.

bs
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