Speed stuff on TV

["Darren Leung" <destin8@domain.elided>]

FOX has a golden opportunity here to really ca$h in on other opportunities 
than just helping pimp NASCAR popularity and merchandising.  They have the 
potential to start a huge snowball of automotive awareness and associated 
consumerism.
Take that lousy "Fast and the Furious" movie for example.  Not many C-rated 
movies have ever helped generate so much aftermarket demand.  Imagine if 
autocross were televised routinely.  You'd see gobs of marketing dollar$ 
getting funneled to these events, and dollar$ is what gets the ball rolling 
for everyone else.  Economic downturn? slow car sales? Everyone wins when 
more events and types of events are publicized: driving schools, safety 
equipment mfrs, car makers, speed shops, and ultimately even the public.  
Okay, so I'm an optimist, but even Subaru adds a membership to the SCCA when 
you buy a new WRX, and I think that's just grand.
They call it motorSPORT, but it's clearly beyond the scope of ESPNx.  
Athletics is great stuff, but it doesn't sell cars (well, sometimes it 
does), and most of the country needs cars.
As for ALFAs, where do you think would be a good place to start gauging the 
market and then advertising for their re-entry? Why, that would be Speed 
Channel, wouldn't it?
I'd be juicing my jeans if I were the Fox exec handling the po$$ibilities...



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