Re: What It Would Take To Make New Alfas Competitive in America

[Italiacars@domain.elided]

In a message dated 1/9/02 6:03:47 PM Eastern Standard Time, 
owner-alfa-digest@domain.elided writes:

What it is really going to take for GM/Alfa is a competitive 36 mo leasing 
program with a 48 mo 50,000 warranty. They will need a good certified used 
program for the off-lease cars for the 2nd owner which will keep resale & 
residual values up.

GM has it's eye firmly on what Ford has done with Jaguar. Strong leasing 
program, the best used car certification program in the business, and quality 
second only to Lexus. Remember Jaguar was Ford's 2nd choice, They wanted Alfa 
1st!

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