Re: alfa-digest V7 #1479

[Pottree@domain.elided]

In a message dated 03/23/2000 5:26:05 PM Pacific Standard Time, 
owner-alfa-digest@domain.elided writes:

<< My only concern is that GM doesn't drop the marketing ball when it comes 
 to re-importing our beloved marque. The last thing I heard, is that Saturn 
 dealers will be carrying the Alfa Romeo nameplate. >>


If only Alfa could benefit from the terrific Hal Riney Saturn advertising!!!  
I am not much of a fan of the product, but Saturn's advertising has been 
pretty consistently brilliant.  However, it is brilliant to the tune of 
around US $40 million a year.  Would GM risk that much to try to sell another 
brand of cars, when they could be hoodwinking people into more profitable 
SUVs and pickups?

Time will tell.

Charlie
LA, CA, USA

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