Alfa sales and perception

[adoherty@domain.elided (Adam Doherty)]

I agree wholeheartedly that one needs to convince, or at least PLANT the 
seed, someone to buy something. To my young and horrid recollection, 
Alfas were never marketed well or agressively. In fact, all the 
promotional material on Ebay and the like is the first I've heard or 
seen  most of it. In addition, again I think that distributing/selling Alfas 
in the US may not be as difficult as some may believe. Here I think the 
Ferrari dealership etc route is the way to go. As I understand it, most 
Ferrari dealerships are break-even endeavors; and as such they would be 
likely to welcome another product to beef up their clientele/bottom line. 
If you bought a new Ferrari and had your wife with you (or husband), 
don't you think they might like a new sedan or spider parked next door? A 
$45K sedan or whatever next to a spouses new $150K machine sounds like a 
bargain. Makes a little sense to buy multiple cars at one dealership. 
Everyone that has a Ferrari has at least 1 more car, likely two. Along 
with this tepid reasoning, you could imagine every Ferrari owner buying 
an Alfa too, for the rain, spouse or what-have-you.

Lastly, and sorry for the lack of brevity, should Alfa wish to return and 
dispel the 'reliability problem' label, I'd be happy to make myself 
available 
for an ad as an owner of 2 over 100K mile Alfas. And happily so. In fact, 
I think with all of us here we could likely fill a stadium parking lot 
with 100K+ Alfas. Imagine that magazine ad!

Regards,

Adam

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