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RE: North American Alfa Sales Figures
- Subject: RE: North American Alfa Sales Figures
- From: "Brian Shorey" <bshorey@domain.elided>
- Date: Thu, 9 Mar 2000 13:32:16 -0500
> i think the majority of usa alfisti are turned off by fwd, and the
mainstream
> usa car-buying public is (was) turned off by perceived alfa quality
problems.
> if the 164 were rwd, alfa may *have* sold 5-10k cars/year here; if the gnu
> 156/166/gtv were rwd, alfa could have stayed here, & volume mite now be up
to
> 20k units per year. but why should alfa go to rwd for such a small
market, when
> the rest of the world doesn't seem to mind fwd, & where alfa sales are
doing
> well? i think alfa knows this about the usa market, which is prolly why
they
> decided not to bring over the fwd gtv/spider in '95, instead deciding to
yust go
> home...
I don't think it matters what the "majority of usa alfisti" are turned off
by - Alfa failed in the USA because they couldn't sell cars to anybody other
than a small segment of the market.
FWD or RWD, the new Spider and GTV would have sold well over here either
way..
bs
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End of alfa-digest V7 #1427
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