Re: ARI and ARDONA

[Douglas Munford <doug@domain.elided>]

Gerald Lewis wrote:

> These are two seperate but incestuous organizations.  ARI is the US based
> operations of Alfa.Fiat.Spa or something like that.  ARDONA is a trade
> organization controlling the dealer network in North America.

Then Brian Shorey wrote:

> They control the dealer network in North America?  Ha ha..
>
> I can see why they have so much free time.  The question is why it took them
> four entire years (since Dec '95) to track down Colin.  I probably have a few
> years left before they get to me.

It took them four years to track Colin down because all their time and energy is
taken-up with finely honing those brilliant ADONA marketing skills that are
fueling Alfa's (not to mention Fiat's) incredibly impressive success here in
N.A. .... achieving sales figures and a brand presence that're the envy of the
automotive industry the world over!


~ Doug in CT

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