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The "Alfa Romeo - Paris" badge



In AD7-660 John Thacker writes that there was also a factory built in France, 
and cars built there had Paris in place of Milan on the badge.

There certainly were Alfa Romeo badges with "Paris" in place of "Milan", but 
my understanding is that it was only in 1933 and perhaps 1934. 1933 was a 
relatively low point in Alfa's history; the company was bankrupt and taken 
over by the government in an attempt to keep it going, Alfa withdrew from 
racing and turned the Grand Prix cars over to Ferrari, and production for the 
year consisted of 409 cars and 103 aircraft engines. The driver Luigi 
Chinetti, who in Alfa 8C 2300s was the winning co-driver (with Raymond 
Sommer) in the 1932 Le Mans race, with Philippe Etancelin in the 1934 race, 
and second (behind Sommer and Nuvolari in another Alfa) in the 1933 race, was 
the Alfa dealer in Paris, and undoubtedly the most favored dealer after 
Ferrari himself, who was the agent for Emilia and Romagna. The cars consigned 
to Chinetti's Paris dealership were badged "Alfa Romeo-Paris" at his request 
in the hope that it would make them more attractive to a French clientele.

That is the story I heard, anyhow. No French factory. Anyone who can add, 
subtract, or amend that account will be appreciated.

John
Raleigh, N.C.

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