North v. South

[Dana Loomis <dloomis@xxxxxxxxxxxxxx>]

John Hertzman described business arrangments that gave the Alfasud and its
descendents a separate corporate identity from the rear-wheel drive Alfa
Romeos manufactured in Milan.  I wasn't aware of any of those details,  but
I do remember that when the Alfasud appeared there was talk about the fact
that it was called an Alfasud, not an Alfa Romeo, and that neither the
words Alfa Romeo or the badge appeared anywhere on the car.   In the same
year the Alfasud appeared, the word "Milano" was dropped from the Alfa
Romeo badge.  Rightly or wrongly, some  speculated at the time that the
change in the badge and the lack of identifying marks on the 'sud were
efforts to distance the Milanese parent company from the new car.  

Dana Loomis

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