[alfa] re: stirring up trouble

[Joe Elliott <jee@xxxxxxxxxxxxxx>]

I fail to see how America is the "toughest car market in the world" 
besides marketing needs and the strains that a low population density 
puts on your dealer network.  The North American market isn't 
terribly competitive in terms of competition in any given segment. 
American car buyers are easily the least discerning in the world. 
The world's worst cars have consistently sold very well here, from 
Chrysler K-cars, to the Koreans, to the Yugo.  The Italians have 
never bothered to understand the marketing and customer service 
requirements of the North American market--if they wouls, they could 
sell the Fiat Punto here profitably.

Just my two cents,
Joe
(now awaiting the flames detailing how the K-car was immeasurably 
better than other '70s American cars...)
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