Re: New Alfa Collaboration.....you guys probably already know

[James Bratek <james_bratek@domain.elided>]

With all the broken deals associated with Alfa Romeo in recent years, how
can I be anything but skeptical until I see those cars available for sale at
a local dealership?

All I know is that I just leased a 2003 Mercedes C240 4Matic sedan for the
next three years and I love it ... so if there is an Alfa sedan available
for sale in November 2005, it's going to have to be better than the Mercedes
C-Class at that point in order for me to consider it.


Jim

> Date: Thu, 12 Dec 2002 06:41:14 -0800
> From: "David E. Brill" <dbrill@domain.elided>
> Subject: RE: New AlfA Collaboration.....you guys probably already know
> this.....start saving now.
> 
> ITALDESIGN - GIUGIARO GROUP - 2002 BOLOGNA MOTOR SHOW
> 
> At the Bologna Motor Show, Eng. Bandiera, Chairman of the Alfa Romeo
> Business Unit, called a Press Conference on Friday, 6 December 2002 at 2
> p.m., at the Alfa Romeo stand in order to inform the Press and Sector
> operators of the collaboration agreement entered into with Italdesign
> Giugiaro.
> 
> Calling to his side Giorgetto Giugiaro, Eng. Bandiera broke the news that a
> collaboration agreement had been sealed recently between Alfa Romeo and
> Italdesign. As ever, the search for distinction and individual style gives
> Alfa Romeo that strategic competitive advantage. And, as ever, Giugiaro
> unlocked with originality and innovation the proverbial values of the
> Marque.
> 
> Assigned to Giugiaro, therefore, the task of preparing the upcoming 939
> model family earmarked to replace, as from 2005, the ongoing Alfa Romeo 156.
> Other than a sedan, encompassed within this model family will be a sports
> wagon, a two-seater convertible sports car and a 2+2 coupe.
> 
> Eng. Bandiera also touched upon the styling contribution driven through by
> Giugiaro in the realization of the ongoing 156 model.
> 
> In front of the Brera concept car on display at the Alfa Romeo stand at the
> Motor Show, Eng. Bandiera announced the decision taken to produce the coupe
> that stirred so much excitement and arresting acclaim following its debut at
> the Italdesign Giugiaro stand at the Geneva International Car Show in 2002.
> 
> Recalling the early days of his career, Giorgetto Giugiaro declared:
> 
> "From the onset, my career trail blazed under the wing of the Alfa Romeo
> brand insofar as, having responsibility for the Carrozzeria Bertone Styling
> Center, I designed the Alfa Romeo 2000 and 2600 Sprint and the Giulia GT in
> 1960. Retracing the past, my independent company, Italdesign Giugiaro, saw
> inception as a result of the first major contract awarded in 1967/68 to me
> and my technology partner, Aldo Mantovani: the Alfasud project, a contract
> focused around styling, development, production method and support in the
> realization of molds, equipment and production launch at the new Pomigliano
> d'Arco manufacturing facilities. Since then, I have created a number of
> prototypes echoing a new interpretation of the unmistakable Alfa Romeo
> appeal, mechanics and distinctive grille. I must admit that only in more
> recent years I have learnt to appreciate the image-driving and timeless
> personality that is this Marque and that is reflected and borne out in later
> generation models.
> 
> "My relationship with Alfa continues to be focused around a design signature
> for a great brand, welded more closely together and rewarded by the
> reciprocal esteem and intent to carry forward and extend our collaboration
> to other models currently under development.
> 
> "At the time of writing, Italdesign Giugiaro employs more than 1,100 people
> and provides engineering, prototype construction and testing services,
> helping enterprises and corporations around the globe to develop upscale
> products, delivering expressive, leading-edge design, fine-tuned handling,
> refinement and style when assigned to the Company throughout the project
> bandwidth. We are proud and honoured that Alfa Romeo has offered us this
> intriguing task to which we will steer unrelenting commitment."
> 
> Moncalieri, Italy
> December 9, 2002
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