Re: marketing a car in the usa (& elsewhere) - lotus/nissan/alfa

[George Graves <gmgraves@domain.elided>]

I disagree about the 147. If they sold it here, even the 2-liter would 
sell like hotcakes on looks alone. The 147 GTA would sell on looks and 
performance and the 156 would sell as well for the same reason. The 156 
wagon would likely be backordered till doomsday. If you've ever seen a 
black or silver 156 GTA Estate Wagon in the flesh, you'd know what I 
mean.

I suspect that the current GTV and Spider would sell OK too here in the 
States. I've shown pictures to a lot of people, most think that they 
are strikingly beautiful. They perform well too, but they would have to 
sell in $30,000 to $40,000 range to be competitive. The $47,000 price 
that AutoDelta wants for their re-badged versions only yields a unique 
looking car, not a car with $50,000 worth of performance.

George Graves
'86 GTV-6



On Thursday, October 17, 2002, at 08:06  AM, alfa-digest wrote:


> Date: Thu, 17 Oct 2002 09:42:51 -0400
> From: dsedon@domain.elided
> Subject: marketing a car in the usa (& elsewhere) - lotus/nissan/alfa
<snip>
> re: the alfa 147 - unless a performance wersion could be marketed for 
> for ~$20k or less, it would be doa in the usa.  after all, it has to 
> compete against the (bmw) mini, the focus svt, the golf gti, etc.  
> these products, rightly or wrongly, are respected entities here.  a 
> $40k 147 gta?  if alfa could sell even 25 here, i'd be flabbergasted.
>
> doug s.
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