Re: FIAT and Ferrari

[Nicky Avery <nicky@domain.elided>]

Michael S. Sweigart wrote:

> Alfa would be smart to see how Maserati has handled their re-entry into the
> USA. One of our clients is a Maserati dealer and all of his cars are sold
> out well in advance. They have coupled their Maserati dealership with their
> Ferrari, Bentley, Rolls, and Aston dealerships. The new Spyder just looks
> 50k more expensive sitting next to a Ferrari =)
>
> I would think it would be a smarter move to tie Alfas in with other luxo
> brands as opposed to Cadillacs and even Saabs.


That's what GM has been saying. I don't think it is looking for independent
Alfa-only dealerships like Lexus and Infiniti - a separate, defined Alfa area
would be a very wise idea - but pondering whether to pair it with Caddy or SAAB.

Nicky
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