another perspective

[Pottree@domain.elided]

In a message dated 02/16/2002 12:23:17 PM Pacific Standard Time, 
owner-alfa-digest@domain.elided writes:


> Subject: RE: The Chevy Ad - Another Perspective?
> 
> Perhaps what we are missing here is that GM is concerned with the public's
> opinion regarding the Chevy's reliability and is trying to convince them
> differently? Otherwise why did "they" make such an issue about it in the 
> first
> place....?
> 
Usually something like that is decided as a result of focus groups and other 
types of marketing research re: the client's product, its category, its 
competitors, etc.  

I would guess this is an ad aimed at reluctant male buyers and the objective 
is to overcome the "Mrs. made me pick it" or "it is one of the 3 parity 
choices my company's leasing program would allow" objections/resistance to 
the Chebbie as a wimp car for lame people, or the sorry compromise you settle 
for when you are too over the hill to make the choice your heart tells you to 
make and still too young to get beyond the nay-sayers and do what you want 
anyhow... 

IOW, perhaps this is an ad directed at spineless wonders that flatters them 
with macho visions of the tough and successful (and generous Boy Scout-like) 
cops happy in their Impala which reflects their machismo.  

Hardly says much about GM's product -- but then, THAT IS WHY THEY NEED 
SOMETHING WITH SEX APPEAL ON THE FLOOR -- e.g., ALFA!

Charlie
LA, CA, USA

--
to be removed from alfa, see /bin/digest-subs.cgi
or email "unsubscribe alfa" to majordomo@domain.elided