Re: alfa and protectionism

[MAXLTV@domain.elided]

In a message dated 2/9/00 21:21:47 Eastern Standard Time, 
owner-alfa-digest@domain.elided writes:

<< 
 Date: Wed, 9 Feb 2000 17:21:40 -0500
 From: Keith Walker <100662.3423@domain.elided>
 Subject: Alfa and protectionism
 
 <>

I'm not sure if margins in Europe are higher per unit than they are here. 
Given our economy, and the fact we don't tax these higher end vehicles to 
death, as in Europe, I would think this is probably not the case. I think one 
problem was one of product mix. 

1) I cant help but think that the 155 was the logical successor to the 
Milano. A lower price point, and smaller and lighter than the 164, more of 
what Americans want or at least expect in an Alfa. That could have increased 
unit sales, which makes lower margins somewhat more palatable. 

2) It is nothing short of amazing that a 30 year old design, the PF Spider, 
could have lasted that long. So I also think that the new Spider and Coupe 
would have been profitable here. I think they are both handsome cars, and the 
further mechanical development these units must have surely had, could have 
boded well for it. 

I still can't fathom pulling out of the richest auto market in the world, 
especially after so long a presence. They are selling cars in Serbia, for 
gods sake!  Someone in Arese must be kicking himself, despite the brave face 
the Alfa flacks put on when they are queried about this move. 
Timing is everything in business, and yes, all car companies lose money at 
one time or another, and they don't pull up stakes.    

Just my opinion. 


Don

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