Alfa Romeo/Alfa Romeo Digest Archive
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Re: Logo
- Subject: Re: Logo
- From: "David Ross" <ross@domain.elided>
- Date: Sat, 4 Sep 1999 00:55:08 -1000
Mike wrote:
"In a recent digest, somebody mentioned the similarity of the Alfa logo and that
of Bezzera, an Italian manufacturer of commercial espresso machines. [...snip...]
Something interesting to note is that Bezzera
dates from 1901, A.L.F.A. from 1910, so the car company was likely the copycat."
That would be me. However, as I pointed out in my post, this image was the herald of the Visconti family, and I quoted in my post
an explanation (possibly revisionist, certainly relatively modern) of the logo from a 16th century text. Both of the 20th century
uses are copycats.
Alas, if a non-Italian Alfa lover tried to bring home a table from a Milanese restaurant, or the facade of the Lucca cathedral, or
some other souvenir bearing this image, she would likely encounter some procedural difficulties. However, one *can* buy a Bezzera
espresso maker - though many older
Alfas are cheaper!
- - David
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