Alfa Romeo/Alfa Romeo Digest Archive
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Similarly, I don't think FIAT is going to leave all decisions about Maser
sales in the US to the Ferrari Div. with the notion that they will sell to
the Ferrari buyers. I am sure they can spell cannibalism. How would that
help them?
However, I continue to agree it doesn't seem to be in the Agnelli genes to
spend the kind of adv. money it takes to be a player in the US market,
especially when the product's image is so heavily tainted and the overall
market for the category (private automobiles) is shrinking at the expense of
trucks and SUVs.
So much the worse for us all, but I believe this is true.
Charlie
AROSC
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