RE: Forbidden Fruit

["Brian Shorey" <bshorey@xxxxxxxxx>]

> A direct quote from their web site regarding the Lotus Elise:
>
> "Special vehicles, such as the Elise by sun International, that are small
> volume,
> high performance, high visibility, but lacking a factory network
> of spare parts
> and service are not for everyone. Life in the US has become
> rather sanitized and
> too civilized. If you're looking for a special car - a driver's
> car, a car that
> your neighbor doesn't have, a car with entertainment value for all of your
> senses
> that also has easy low cost insurance, nearby service / spare parts, bank
> financing and warranties for everything, then this car is - NOT
> FOR YOU. Nothing
> about these cars is "mainstream." These are "irresistibly cool
> cars" that need
> imaginative solutions and realistic owners!"
<snip>

pretty much sums up the average alfa romeo, no?  even when they were sold in
this country *with* dealer support.

imho this would make a great marketing angle..

bs

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