Integrated Vehicle Navigaton on 166, press release

["Morgan, Steve" <Steve.Morgan@xxxxxxxxxxxxxxx>]

> 			Regensburg, October 2, 1998
> 
> 
> 
> Siemens Automotive: Highly integrated systems are pushing business
> Order from Alfa Romeo for navigation and driver information
> 
> Automotive Systems
> 
> Business at Siemens' Automotive Systems Group, Regensburg, is expanding
> thanks to  the Group's highly integrated systems for vehicle navigation
> and driver information. The Integrated Control System (ICS) based on
> Siemens technology will be standard equipment on Alfa Romeo's
> top-of-the-line 166 model. The order from the Turin-based sports-car
> manufacturer is valued at DM80-120 million. Alfa Romeo is now a further
> renowned automaker-after Porsche-to choose Siemens' modular system.
> Siemens Automotive also expects to win a major order to equip virtually
> all models of another company's cars with this cross-platform technology.
>  
> The ICS color display in the Alfa Romeo uses a patented control technology
> to attain extremely high-resolution images. The onboard computer, vehicle
> navigation system, in-car sound system, car phone and air-conditioning
> controls are all integrated into a single, self-explanatory user
> interface. This arrangement accommodates the important displays in the
> instrument panel ergonomically and compactly, contributing to driving
> comfort and safety. 
> 
> In view of its dynamic growth in orders, business in driver information
> systems at Siemens' Automotive Systems is expected to increase over the
> next two years from the current level of some DM120 million to roughly
> half a billion Deutschmarks. The Group plans to invest approximately DM25
> million a year to further expand its position as Europe's third-largest
> supplier in this up-and-coming market. Backed by Siemens' resources in
> information and communications technology, Automotive Systems is focusing
> on developing highly integrated systems fully capable of handling traffic
> telematics. The Group aims to be a technological leader in multimedia
> solutions by the turn of the millennium.
> 

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