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Negotiating a new BMW



I was wandering through Edmunds Web page and read some interesting 
stories about negotiating the price of a new car. "I saved $5,000 of the 
dealer's price, blah, blah, blah..."

I wonder how much room there is to negotiate for a new BMW? This is a 
theoretical excercise btw, I'm not in the market, but I'm curious. Has 
anyone here haggled and if so, what results did you get?

Leigh