Re: Future Alfas

[dlou <dlou@xxxxxxxxx>]

>Date: Fri, 27 Jun 2003 09:22:11 -0700
>From: Will Owen <nashwill912@domain.elided>
>Subject: Future Alfas
>
>David Serafini wrote:
>
>> Also of note: the new spider GTA is scheduled to get the 4.2L Ferrari V8
>> (@425hp) and 4wd.
>> This strikes me as making it very similar to the Maser spider, and I don't
>> understand why they want to do that.
>
>"Badge engineering" it's called in
>the UK, and most of the multi-marque conglomerates have been doing it as
>a matter of course for the last 50-some years. 

It's called that here in the US, too.

More examples are Audi A8 4.2 and S4 4.2, same engine, same number of doors,
different chassis.  Nissan Altima and Maxima, same engine, same number of
doors, slightly different chassis.  Lexus ES300 and Toyota Camry 3.0,
same engine, same chassis and same number of doors (actually, almost every
Lexus has a Toyota twin with the same engine and chassis).

-Dennis
Sunnyvale, CA
'85 GTV6
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