Re: Beating the dead horse: Alfa's non-return to the US

[Richard Welty <rwelty@domain.elided>]

On Thu, 19 Sep 2002 18:43:35 -0500 Peter Webb <webb.p@domain.elided> wrote:
> What is so different about the situations?

Audi came up with competent marketing folks who actually understood what
was needed to sell cars in this country. it probably helped that they had
access to VW marketing folks who always understood how to sell cars in this
country.

except for exotics, italian cars are gone from this market. the marketing
failure would appear be pretty comprehensive.

richard
--
Richard Welty                                         rwelty@domain.elided
Averill Park Networking                                         518-573-7592
              Unix, Linux, IP Network Engineering, Security
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