Re: what it wood take to make gnu alfas competitive in n.a.

["G.J." <quentemy01@domain.elided>]

Doug,
Your mentioning the superior quality is absolutely true.
I would like to share the following with you digesters.
Back in 1994 I attended a quality congress here in Holland, specially for
quality managers and in respect to ISO 9000 qualification very "popular" in
those days.
I would just like to mention the "fault rates" they referred to:
Best USA car maker:             GM with 115 faulty actions per million
Best European car maker:    Porsche with 63 faulty actions per million
Best Japanes car maker:        Toyota (=Lexus) with 3 (!!!!!!!!!!!) faulty
actions per million.
Need I say more!
--
Gert-Jan from Holland
(156) SW 1.8 (Aug.2000)
http://go.to/mysportwagon
http://alfisti.net
http://alfa-forum.com




----- Original Message -----
From: <dsedon@domain.elided>
To: <corsanostra@domain.elided>
Cc: <alfa-digest@domain.elided>
Sent: Tuesday, January 08, 2002 7:46 PM
Subject: re: what it wood take to make gnu alfas competitive in n.a.


> joe garcia, in reasonably sunny sofla, talks about what lexus did, in
order to achieve such sales success.  he mentions excellent dealer service,
& "reverse" sticker shock.
>
> i agree that these are what got lexus' foot in the door.  *however*, the
reason lexus has been able to maintain & grow its market against the likes
of bmw & mb is due to the fact, that in areas of most concern to most n.a.
car buyers, the lexus is simply a better car:  quieter, smoother, better
fit-n-finish, better quality control, and better reliability.  *these* are
the tings that sell cars in america.  if alfa can do this, they will be
successful, whether fwd, awd, rwd, sporty, or bland.  period.  i yust hope
that they throw a bone to us lunatic-fringe enthusiasts, the way bmw does
w/its *m* series, & audi does w/its *s* series...  lexus, it seems, is even
getting into the *sporty* act, w/its 6-sp in the gs300, & the is300 w/6-sp.
>
> doug s.
> --
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