the Alfa Romeo logo in initial caps scroll format

[JHertzman@domain.elided]

In AD7 Robin Boyar asks "when the Alfa Romeo logo in initial caps scroll 
format was first placed on the cars.  I know that it's on the trunk of my 
Duetto, but can't recall if any earlier models have it.  If memory serves 
correct, it's lower case on the Giulia Super and Giuliettas.  Can anyone give 
me more information about this?"

The "Alfa" with initial cap scroll format was used before "Romeo" became part 
of the name; Nicola Romeo bought the company on 2 December 1915, but the 
company was not named Alfa Romeo, and the cars were not called Alfa Romeos 
until 1920 (but were still raced in 1921 with just the "Alfa" script.) The 
earliest photo I have with the full "Alfa Romeo" script is an R.L. Normale 
third series, which was produced from 1923 to 1925. 

when, where, and why the script would have been first used in an 
all-lower-case format is a whole 'nuther question entirely; i will defer to 
dug sedon on that one. dug?

john h
raleigh, n.c. 

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