Alfa Romeo/Alfa Romeo Digest Archive
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alfa-digest V7 #896
- Subject: alfa-digest V7 #896
- From: stephanie Rollins <73500.616@domain.elided>
- Date: Thu, 22 Jul 1999 11:25:26 -0400
Message text written by INTERNET:alfa@domain.elided
>I would not take it as any kind of a given that even if FIAT did
merge/sell out/etc.. to or with DC that Alfa would return to the US
market.<
If they, DC, follow contemporary corporate automotive practice (and why
wouldn't they when that's how money is made?) they might badge-engineer
new Alfas from Dodge/Plymouth Neons. Then they would brand stretch
the Alfa name to minivans, SUVs and, god forbid, pickup trucks. It may be=
=
better that they don't bring Alfa back to the USA than they destroy a
grand marque with their heavy-handed, short-sighted, production-
efficiency-driven approach to the "vehicle" business. =
Look what Furd is doing to change Jaguar into Jag-U-Aren't --
degenerating one of the great car brands into a Crowd Victoria/Lincoln
Toad Car.
Paul Rollins
Vancouver, WA
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